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Many think of A/B testing or conversion rate optimization (CRO) when it comes to experimentation and improving CX. While there’s a bit more to it, your goals of improving your digital experiences so that more visitors become happy customers is the primary focus of CX Optimization.
Testing gives you a data-backed, statistically informed approach to changemanagement, allowing you to iterate, optimize, and gain confidence that we’remaking the right changes to your website. A few key benefits and realities ofour (or any worthwhile) CRO program
CXpertshas deep experience helping businesses from B2C, B2B, EDU, and NPO acrosssectors and verticals improve their site performance metrics as well as userexperience through website testing and experimentation.
Engagement Benefit
Our experimentation methodology follows the scientificmethod, wherein we collect data, build sound hypotheses, define successcriteria, deploy experiments, and review the new data set with statisticalrigor.
We start with data, which includes:
Testing gives you a data-backed, statistically informed approach to change management, allowing you to iterate, optimize, and gain confidence that we’re making the right changes to your website. A few key benefits and realities of our (or any worthwhile) CRO program:
Optimize paths of conversion and engagement
Be confident that changes to site are positive
Reduce or avoid risk in rolling out new changes
Make data-driven (not opinion-based) decision making
Increase returns on your marketing investments
When it comes to experimentation technology you have one big choice: do you build it or do you buy it. We definitely lean into the latter and have partnered with best-in-class experimentation platforms in this space. Our team collectively has years of hands-on experience, maintains several expert certifications, and continues to sharpen their teeth on this tech:
CXperts’ approach to delivering effective personalization for our customers is to start narrow. We often begin with high value use cases to help define the process, connect the relevant data and start iterating. From there, additional audience segments and personalization groups and sequencing can be added.
Digital Personalization is a function of experimentation; ongoing iteration is the name of the game.
This approach may seem simple and that's by design. There is plenty of opportunity to introduce complexity once your digital personalization program is up and running.
Better connect offering with relevant benefits
Tailor messages to target subgroups
Drive better lead quality
Improve customer lifetime value
Enhance website engagement and conversion
Key here is keeping sight of both your goals and your customer. The benefits of effective personalization tactics, let alone strategy can only be realized by focusing intently on building relevance for every user based on the information they provide to your business. Our thinking is if you’re not using personalization to build relevance, it’s unlikely you’re using the tactic to improve the value to your customer - and they’ll notice.
Shoot us a note if you’re interested in learning more about how to deploy an effective personalization strategy for your customers.
Designing wireframes is more than drawing boxes and arrows – it’s designing experiences. We liken UX Design work as the architectural plans for new digital experiences. Think about it this way - no contractor worth their license shows up on a job site with out a set of detailed plans. Building digital experiences is the same thing -just with fewer nails and more pixels.
To that end we start all projects by understanding the end users - your customers - for whom these experiences are built. With your user personas in mind, we envision how they flow into and through your digital properties. We take into account different levels of familiarity, digital comprehension and goal orientation. Then we design, revise, and iterate experiences in collaboration with your team.
Rapidly explore, review, and revise designs
Collaborative, iterative approach
Build empathetic, user-focused experiences
Minimize waste and changes in later phases
Reduce time and costs in development
Typical Deliverables (depending on scope)
UX Design allows digital experiences to be designed with confidence; to focus on your end users without the distractions (and costs) of visual design and functional development requirements all at the same time. It’s an extra step, but it’s there for a reason - to prevent unnecessary re-work and revision cycles. We’ve found it’s the fastest way to great results… Your designers, developers (and finance team) will thank you for it.
CXperts has helped many brands sketch, revise, iterate, and collaborate wireframe mockups and clickable prototypes that give stakeholders the “ah ha” of how their new website or mobile app experience will look and feel. If you’re interested in learning more, feel free to reach out.
CXperts’approach to delivering effective personalization for our customers is to startwith a narrow approach. We treat the tactic as a function of experimentationwith continual iteration. We typically urge our clients to start small withhigh value use cases to help define the process, connect the relevant data andstart iterating. From there additional audience segments and personalizationgroups and sequencing can be added.
This approach may seem simple. That is by design. The term personalization gets thrown around around a lot these days and forgood measure - who wouldn’t want a highly personalized digital customerexperience that serves up just the right message for your needs at a givenmoment? Theoretically a personalized experience can reduce friction, increaseconversion and customer value, and delight your customers along the way.Amazing stuff.
But it’s important tokeep sight of both your goals and yourcustomer. The benefits of effective personalization tactics, let alonestrategy can only be realized by focusing intently on building relevancefor every user. It’s ultimately an exercise in empathy for your customers,building highly relevant experiences based on the information they provide to yourbusiness. If you’re not using personalization to build relevance, it’s highlyunlikely you’re using the tactic to improve the value to your customer, andthey’ll notice.
Shootus a note if you’re interested in learning more about how to deploy an effectivepersonalization strategy for your customers.
Designing wireframes is more than drawing boxes and arrows.It’s designing experiences. We liken UX Design work as the architectural plansfor new digital experiences.
To that end we start all projects by understanding the endusers - your customers - for whom these experiences are built. With your userpersonas in mind, we envision how they flow into and through your digitalproperties. We take into account different levels of familiarity, digitalcomprehension and goal orientation. Then we design, revise, and iterateexperiences in collaboration with your team.
Engagement Benefit
Typical Deliverables(depending on scope)
UX Design allows digital experiences to be designed with confidence; tofocus on your end users without the distractions (and costs) of visual designand functional development requirementsall at the same time. It’s an extra step, but it’s there for a reason - toprevent unnecessary re-work and revision cycles. We’ve found it’s the fastestway to great results… Your designers, developers (and finance team) will thankyou for it.
CXpertshas helped many brands sketch, revise, iterate, and collaborate wireframemockups and clickable prototypes that give stakeholders the “ah ha” of howtheir new website or mobile app experience will look and feel. If you’reinterested in learning more, feel free to reach out.
“CXperts has become a critical extension of our small, busy team. They helped accelerate our experimentation strategy to see big conversion wins, and they challenge us to think critically about how our digital properties work for users.”
"We think of CXperts as an extension of our marketing team, and they live up to it! Quick to respond, always bringing new ideas to the table, uncovering and presenting insights that move the needle, the list goes on and on. They're the ideal partner, great to work with, and have had a true impact on our business.”
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